Sunny Rubber Co. Ltd. was established 13 years ago, and the international business department was established only one year ago. It is also the starting point for our high-quality products to go abroad for the first time and gain recognition in the international market. We're a young and mature team. We are young because the department was established just over a year ago. It is a process from scratch. But every employee of our team is accurate and mature, from mastering basic technology of the company to understanding foreign demand and communicating with customers. The first order is to build a rubber dam with a height of 5 meters for the UK customer. The whole process includes cooperation with technical and production departments, product inspection, and a series of third-party audit processes. The order was successfully issued in May 2019 and was recognized by customers. Since then, we have received orders from customers in Germany, Italy, the Philippines and other countries for dams and SR Gate. However, opening up the international market is only the first step in the "Long March", and sustainable management is the most important. It not only depends on a sound international marketing strategy but also requires cost-effective products to support.
The requirements of international customers for products are extreme. For existing and potential customers, the company must create high quality and accurate value for customers. Including brand, service and process, the brand is the core value of a company, and the value of the company's brand is realized by high-quality services and organizational processes. Customer service is not limited to pre-sales and after-sales services. Each business requires meticulous customer service and meets customer product requirements in many ways. In terms of process, we should pay attention to supply chain management, fund management and new product research and development.
China's economy has experienced a period of rapid development. In recent years, economic development has gradually stabilized. The development of China's market has shifted from incremental competition to stock competition. However, the overseas market outside China is huge. Looking at the global population of 7.5 billion, its size is more than five times that of China's market. Therefore, while continuing to deepen the local market, we need to turn our attention to a wider international market. The primary goal of Chinese companies to enter the international market is to gain more business opportunities, but for most companies, practical business opportunities and increasing overseas operating income are their primary goals, followed by improving their brand recognition. However, the brand is the cornerstone of a company's foothold in the international market, and trust is the brand message conveyed by Chinese companies overseas. Only by getting rid of the single image of "a low price and low quality", strengthening and establishing the soft power of our own brands, and transforming Chinese brands from low price to high quality, can enterprises gradually gain a firm foothold in the international market, increase the trust of overseas decision-makers in Chinese brands, and promote overseas decision-makers to make choices.
According to statistics, at present, the marketing teams of most domestic companies in charge of overseas markets are mainly concentrated in China, with small teams, and most of them still adopt traditional overseas marketing methods for product promotion. Since the epidemic spread to the whole world last year, the importance of network marketing and digital marketing has increased greatly. Traditional marketing methods are more costly. At this time, digital marketing can make up for the shortcomings of traditional methods, and help enterprises to contact customers more widely, and establish and maintain customer relationships. Therefore, gradually strengthening the coexistence of digital marketing channels and traditional marketing methods is the only way for Chinese enterprises to build their brands in the international market. Only long-term efforts can reap the value it brings to the brand in a longer period of time.
2020 is a very special year. The COVID-19 epidemic has swept the whole world, and the domestic export situation is not optimistic. In this severe environment, we must be lean and steady, open the door to the international market, stand out and stabilize the international market, so that more foreign customers can recognize and use our products. In 2021, a year that is still tough for exporting firms, rise to the challenge, with more markets waiting for us.
Written by Yantai Sunny Rubber Co., Ltd. International Business Department.